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Our story

We are HollandHouse

About us

Over the years, the founders of HollandHouse have been at the basis of the start-up and development of companies in various countries. Both for their own companies and on behalf of Dutch companies that established themselves in the United States. Adding the American market provides a broader dimension in almost all areas. The idea of “one big country, one language” is an easy mistake. Many people get lost in the often-underestimated complexity of the American market. The founders have extensive experience with the often unexpected and unavoidable challenges that starting, building and working in the United States entails. These meaningful experiences are now bundled together in HollandHouse.

It has been proven moreover that the chance of success does not only focus on the company or product itself, but mainly on understanding and accepting the concept of “local”. Local knowledge and experience of compatriots who have gone before you are of crucial value.

HollandHouse’s mission is to support Dutch companies in the American market by providing them with advice and assistance in the start, development and, above all, in the success of establishing their company in the United States. The network of HollandHouse partners is a welcome springboard that ensures a comfortable “soft landing”.

Founder, Advisor

Richard de Booij

After finishing his Law studies in Rotterdam with a specialization in ‘American contract law’ he started in the media world.
As a ‘unique’ mix between entrepreneur and corporate man, he has managed several startups as well as being a director of the international content marketing agency MPG for 9 years (a.o. working Ahold Delhaize (NL / US- Allerhande / Savory), Rabobank, UWV, NS) His experiences and network in setting up and managing the U.S. office give him a lot of expertise in guiding both established companies as well as startups in the U.S. market.
“Having lost the vision in my right eye over the past few years, I have gained new ‘insights’ into what is important in one’s life and the positivity generated by helping others. So I have recalibrated my focus from daily management to becoming founder/advisor of HollandHouse where I can fill in my experience in starting and guiding businesses in a different way. At a different pace but with the same passion and results and for a Dutch start-up company in the US cheaper.”

Strategy Partner

Bob van Leur

Bob has a broad experience in commerce, sales, marketing and business development and thanks to his cultural sensitivity, language knowledge and networking skills, has a proven track-record in opening up new partners and channels (distribution) worldwide, especially in the world of Food & Feed.
His experience as manager & entrepreneur and his diverse background in international commerce, consultancy, but also as lecturer Strategic (Export)Marketing at (inter)national universities, Bob now gladly puts to use to guide Dutch companies in their first steps in the USA.